Our Story

Headshot of a young man with red hair and beard, wearing a navy blazer and light dress shirt, smiling at the camera against a grey background.

Hunter Mitchell

FOUNDER

Portrait of a young woman with shoulder-length wavy brown hair, blue eyes, wearing a black blazer over a white top, posing with her arms crossed against a gray background.

Natalia Mitchell

FOUNDER

Framework Media started with a camera and a deep love for telling meaningful stories. I feel incredibly lucky to have had a career that’s taken me into some incredible spaces, working alongside the teams at PBS and Michigan Medicine, earning a few regional Emmys, and growing a freelance video business that steadily gained traction.

My wife, Natalia, and I ran that freelance hustle together for years, juggling day jobs while building a client list that stretched across ministries, real estate, product launches, and international storytelling projects. It was exciting and full of purpose, but eventually we hit a crossroads: either scale back or go all in.

With a lot of prayer, encouragement from the people in our lives, and a growing sense that we were onto something special, we took the leap and launched our business full time.

Those first few years were a whirlwind. We got to travel, meet incredible people, and work on projects that genuinely made a difference. But everything shifted when my mom had a brief but scary cancer diagnosis.

Walking through her care journey with my family opened my eyes to just how confusing and overwhelming the healthcare system can be. In the middle of the appointments, treatments, and unknowns, I realized how much clear, compassionate video communication could help, whether it was explaining next steps orshowing a potentialprovider what makes a team worth joining.

Thanks to the amazing professionals at University of Michigan Health, my mom has now been cancer-free for over a year. That experience gave Natalia and I a new level of clarity: we knew we wanted to focus our skills where they could make the most impact.

Today, Framework Media exists to help health systems tell their most important stories, whether that’s educating patients, recruiting the next generation of care providers, or making healthcare more accessible, understandable, and human.

We can’t wait to serve you!

About Framework Media

At Framework Media, we believe clarity builds trust,  saves time, and moves people to act. That’s why we create purpose driven video content specifically for the healthcare industry.

Our work doesn’t just look good, it solves real problems for real people.

Medical team wearing scrubs, masks, and surgical caps in an operating room, preparing for surgery with medical instruments on a table in foreground.
Diagram of human circulation showing heart, arteries, veins, and blood flow from Framework Media, a videographer for healthcare in Ingham County, MI..

What Sets Us Apart

We Specialize in Healthcare

Our entire culture is built around the pace, language, and standards of hospitals and healthcare systems. From HIPAA compliance to medical accuracy, we know how to deliver with confidence and care.

We’re Verified and Ready

Forget chasing down paperwork. We proactively handle all vendor credentialing upfront. We are ready to collaborate with you as a pre-vetted, compliant partner without causing administrative delays for your team.

We’re Results Driven

This isn’t about chasing trends on social media. It’s about communicating clearly and confidently, where it matters most: in hospitals, clinics, classrooms, and communities.

As approved vendors with major institutions like Michigan Medicine and Henry Ford, we know how to navigate internal processes, approvals, and compliance with ease.

OUR MISSION

To create high quality video that solves problems.

Our high-quality standard is brought to every discussion, clip, and story.

Ready to Collaborate?

We offer a free Consultation to help you define your message and explore how video can move your mission forward.